We all have too many digital files. If you have ever spent hours looking for a specific video, image, or meeting recording on your computer, you know how frustrating it can be. A startup called Clipto wants to solve this problem, and investors are betting big on its success.
The company just raised $15 million in new funding. This deal means Clipto is now valued at $250 million. The startup uses smart technology to help users easily search through terabytes of video and other files stored right on their hard drives.
How It Works
Clipto scans the files on your computer, including videos, pictures, audio recordings, and documents. Instead of clicking through dozens of folders, you can find what you need by simply typing a description of the file. You can even ask popular artificial intelligence chatbots like ChatGPT or Claude to find the files for you. Chatbots are computer programs that can understand and respond to text like a human. Because Clipto runs directly on your computer, your private data does not have to be sent to the internet, which keeps your information safe.
Who Is Using It
The company originally built the software for video creators who have massive amounts of footage. However, the founders discovered that many other people needed help organizing their files. Today, video creators make up only 25% to 33% of the user base. The rest of the users include doctors, lawyers, researchers, students, and teachers. The startup says that more than 30 million people have used its tools, and it already has hundreds of thousands of paying members.
Standing Out from Tech Giants
Big technology companies like Apple, Google, and Adobe already have their own tools to help you search through your photos and videos. However, those tools usually only work inside their own specific apps or cloud storage systems. Clipto stands out because it can search across many different types of files scattered across your entire computer and external drives. It also connects directly to other artificial intelligence tools to give you more control over your data.
Quick Questions Answered
How much does Clipto cost and is it available now?
The software is currently available to use. The company has hundreds of thousands of paying subscribers, though it has not shared its exact monthly pricing plans.
Does Clipto send my personal files to the internet?
No, all of the processing runs locally on your own device without using cloud services, which keeps your files secure.
Who started Clipto?
The company was founded in 2023 by Henry Kang, a tech expert who previously built AI tools to organize clothing closets and make video editing easier.
